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Sergio Martínez Castillo has a extensive background in various roles including Business Intelligence Manager, Analysis and Performance LATAM, Analytics Director, Gerente de e-commerce, Digital Marketing & Project Manager, Electronic Media Manager, Video games Buyer, Internet sales administrator, Commercial Manager, and Category Manager. Sergio's experience spans across companies such as Beker/Socialand, Hashtag Agencia, Prowell Media, Distribuidora de Textiles Avante S.A. de C.V, Leitmotiv Estudio Creativo, Walmart México y Centroamérica, El Palacio de Hierro, and Banco de México.