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Carina Riebe has cultivated extensive expertise in performance marketing, currently serving as Teamlead Performance Marketing at Bergfreunde since July 2016, where previous roles included Teamlead SEA, SEA Manager, and Trainee Performance Marketing. Prior to this, Carina interned in online marketing at Häfele GmbH & Co KG from April to September 2014. Academically, Carina obtained a Master of Science in Business Administration from Universität Trier (2012-2015) and a Bachelor of Science in Business Administration from the same institution (2009-2012), with additional studies at the University of Wolverhampton in 2011-2012.