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Andrea Samantha Reyes

Country Head Of Marketing, PH at Qashier

Andrea Samantha Reyes has a diverse work experience in the field of marketing and public relations. Andrea Samantha is currently working at Qashier as the Country Marketing Manager since March 2023. Prior to this, they worked at iQIYI.com as the Head of Marketing from July 2020 to December 2021.

Before joining iQIYI.com, Andrea worked at iflix as a Key Account Manager from June 2015 to July 2020. Andrea Samantha'sresponsibilities included business development, branded content and integration, and ad sales. Andrea Samantha collaborated with leading companies such as Globe, PLDT/Smart, Samsung, Grab, and BDO to build brands, drive user acquisition, and maintain user engagement.

Earlier in their career, Andrea worked at Strategic Works, Inc. as a Senior Account Manager from March 2012 to June 2015. Andrea Samantha specialized in marketing communications and managed new businesses and select retainer accounts. Andrea Samantha successfully led award-winning campaigns for Jollibee's products and thematic campaigns.

Andrea also gained valuable experience as a PR Manager at Perceptions, Inc. from July 2011 to February 2012. Andrea Samantha managed retainer accounts and special projects and served as the main point person for day-to-day tasks. Andrea Samantha handled accounts such as Hong Kong Tourism Board (HKTB), Microsoft Philippines, Qualcomm, Inc., and Firefly Electric Lightning Co.

Andrea started their career as an intern at Alcon Entertainment in June 2009.

Andrea Samantha Reyes attended Ateneo de Manila University from 2005 to 2009, where they pursued an AB Interdisciplinary Studies degree with tracks in Communication and Psychology, as well as a minor in Development Management. Prior to that, they attended St. Paul College, Pasig from 2001 to 2005, although the specific degree and field of study obtained is not mentioned.

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