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Avril Ives has worked in the fashion industry since 2005, beginning with a Senior Designer role at Hanky Panky Ltd. From there, they moved to Maidenform as a Merchandiser & Designer in 2007. In 2009, Avril became the Director of Merchandising & Design at Basic Resources Inc., followed by a Director of Design & Product Development role at Trimera Brands in 2011. From 2012 to 2016, they were the Director of Product Management at BeMe New York. In 2016, Avril founded and became the Editor of Design and Style Report. Avril then moved to their current role as Director of Product Management at CURVEEZ in 2018.

Avril Ives has attended both the Fashion Institute of Technology and Marist College, with a field of study in Fashion Design.