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Toby McFarlane is a seasoned Digital Product Manager at CMSPI since November 2016, specializing in ecommerce and payments. Expertise includes defining and creating digital products that enhance business value and improve user experience. Previously served as Head of Ecommerce, achieving significant revenue growth for major digital merchants through data-driven strategies focused on conversion and customer experience. Additional experience includes roles as Technical Analysis Manager and Senior Payments Analyst at Sixth Plc, and Group Financial Analyst and Financial Analyst at Green Switch Solutions. Toby holds a Master's Degree in Chemistry from the University of Liverpool.