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Emma Saldanha has extensive work experience in marketing and content-related roles. Emma has worked in various freelance positions, including as a UX Writer and Content Strategist for Bella & Duke, a freelance UX Writer and Content Designer for Noumena and HOSPITALITY.digital, and a freelance UX Writer (Content Designer) for BetterSleep by Ipnos. Emma has also worked as a Marketing Executive at Cogent Accountants and Maple Resourcing, a Marketing Consultant at Maple Resourcing, and a Marketing Executive at Manpower. Additionally, Emma has held roles such as eGaming Ireland Marketing Manager at Ladbrokes and Marketing Assistant at PKF (UK) LLP. Their experience includes creating content for websites, landing pages, social media, case studies, blogs, advertorials, and guides, as well as specializing in brand copywriting and tone of voice guidelines.

Emma Saldanha has a Master's degree in Marketing from London Metropolitan University, which they obtained from 2003 to 2004. Prior to that, they earned a Bachelor's degree in Tourism and Travel Services Management from Northumbria University from 1997 to 2001. Emma also holds a Btec national diploma in Travel and tourism from New College Durham, which they completed from 1995 to 1997.

In addition to their formal education, Emma has obtained several certifications. In March 2022, they completed a certification in Design Skills: User Experience from Accenture Interactive. Emma also obtained a certification in UX Writing from UX Writing Hub in March 2022. In July 2019, Emma obtained a certification in Fast Track Content Strategy & Editorial Planning from Econsultancy. Before that, in December 2016, they completed a certification in Search Engine Optimisation - Copywriting from Media Training Ltd. It is worth noting that Emma has a Content Marketing Certificate from HubSpot, but the information regarding the month and year of completion is not available.