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Crystal Simon, Ph.D., brings 15 years of expertise in market development, upstream marketing, and surgeon education, with a strong background in robotic-assisted colorectal and gynecologic surgery. She has played an instrumental role in product launches and commercialization in the context of both small and large organizations. Crystal received her doctorate in Biomedical Engineering from Georgia Institute of Technology and Emory University, and she holds 6 United States patents including inventions for instruments used in minimally invasive abdominal surgery.