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Diana Zetino is an experienced professional in innovation and research and development, currently serving as Upfront Innovation Manager at Beliv Company since September 2018. Diana has held various roles, including Innovation, ESG and Regulatory Manager, and R&D Productivity / Regulatory and Sustainability Manager. Prior experience includes serving as Quality Assurance and R&D Head at DIZUCAR, where responsibilities involved designing, evaluating, and planning new product development in the sugar sector, as well as leading activities related to ISO certifications. Earlier in their career, Diana worked as an R&D Analyst at McCormick & Company and in financial customer service at Ria Financial. Diana holds a degree in Food Technology and Processing from Universidad Dr. José Matías Delgado, an MBA from Universidad Europea Miguel de Cervantes, and a postgraduate degree in Innovation and Design from Universitat Pompeu Fabra.