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Paula Ladeira has worked in the finance industry since 2013. Paula began their career at MRV Engenharia as an Analista de orçamento in 2013. In 2015, they moved to VBO Engenharia as an Analista de operações. In 2016, they joined Topmix Engenharia e Tecnologia do Concreto S.A. as a Tecnologista. Since 2019, they have been working at Woba, where they have held the roles of Finance Analyst, Finance Manager, and currently Head of Finance.

Paula Ladeira's education history includes a Bachelor's degree in Civil Engineering from Universidade FUMEC - Oficial, obtained between 2011 and 2016. Paula also attended Colégio Loyola. Additionally, they have obtained certifications from various institutions, including Udemy, Be Academy, FK Partners, and English Language Company. These certifications include a Course in Database and SQL (2022), CFO of the Future (2020), Modeling and Valuation (2019), and Advanced English (2014).