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Anien Botha is a seasoned professional in the beauty and lifestyle sectors, currently serving as the owner of Beauty South Africa since May 2020. Previously, Anien held the position of Beauty Editor at The Publishing Partnership from August 2018 to April 2020, and worked as a Public Relations Executive at Freebees PR & Marketing from June 2016 to April 2020, managing PR for various beauty brands. Anien's earlier experience includes roles as a copywriter at Shimansky and an Online Content Editor at The Publishing Partnership, contributing significantly to beautysouthafrica.com. Anien began the career at rubybox as a Junior Beauty Editor and Assistant. Anien's educational background includes a Bachelor’s degree in English from the University of Cape Town, alongside various certificates in Social Media Marketing and Freelance Writing.