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Marlena Hien's work experience includes serving as the CEO and Co-Founder of BEARS WITH BENEFITS® since May 2018, and as the Managing Partner at GESSULAT/GESSULAT GmbH & Co. KG from January 2015 to September 2018. Prior to that, they held the position of Head of Social Media at Gessulat Media from November 2011 to September 2012. Additionally, Marlena worked as the Head of Digital Strategy at GESSULAT/GESSULAT GmbH & Co. KG from October 2012 to December 2014, and as a Project Manager at Gessulat Media from 2010 to November 2011.

Marlena Hien completed their Bachelor's degree in Communication Studies and Law from Ludwig-Maximilians-Universität München in 2009. Marlena then pursued a Master's degree in Public Relations from the University of Westminster from 2009 to 2010.