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Christina Avison currently serves as the General Manager at the Business Cyber Centre (BCC), a role commenced in October 2023. Christina's previous experience includes a seven-year tenure at Zenith Global Ltd, where positions ranged from Associate Director - Commercial to Insight Manager - Reports and Communications, managing commercial reports and contributing to trade publications. Additional roles at Zenith Global included Regional Research Manager for the Asia Pacific region and Events Administrator, particularly during the transition following the acquisition of Beverage Digest, where initial service as a Customer Service Administrator was also undertaken. Christina holds a Bachelor of Music (BMus) degree from The University of Edinburgh, earned between 2007 and 2011.