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Shakeelah Ally is currently working as a Senior Digital Marketer at Bash, bringing a wealth of experience in performance marketing from previous roles at divbrands and takealot.com as a PPC Campaign Manager. With a background in Online Campaign Management and Paid Media, Shakeelah has honed their skills in PPC, Paid Social, and campaign optimization. Shakeelah is a dedicated professional who excels in meeting KPIs, collaborating with cross-functional teams, and providing detailed reporting to drive performance and scalability. Their education includes a Bachelor of Commerce in Marketing from the University of South Africa and additional certification from Udemy Academy.