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Usama Maqbool has a diverse work experience in digital marketing and project management roles. Usama started their career as a Digital Marketing Executive at The Custom Boxes in 2019, where they focused on social media planning, launching online advertisements, and staying updated on industry trends. Usama then progressed to become an Assistant Digital Marketing Manager, overseeing the company's online presence. In 2021, Usama became a Digital Marketing Manager, developing and executing effective digital marketing strategies, managing digital advertising campaigns, and driving targeted traffic. Currently, they hold the position of Head of Digital Marketing at The Custom Boxes, where they coordinate cross-discipline teams, optimizes Google Ads campaigns, and analyzes PPC campaigns. Prior to their digital marketing career, Usama worked as a Senior Project Officer at Asian Development Bank, where they reviewed PPP project proposals and provided technical assistance. Usama also has experience as a Business Strategist at LivePerson, conducting market research, analyzing competitors, and keeping abreast of technological and consumer trends.

Usama Maqbool completed their Master of Business Administration (M.B.A.) degree in Advertisement & Promotions, Brand Management & Marketing Planning from The University of Lahore in 2013-2014. Prior to that, they obtained their Bachelor of Business Administration (B.B.A.) degree in Marketing Management, Consumer Behavior & Sales Force Management from the same university between 2008-2012. Additionally, Usama Maqbool has obtained certifications from APMG International, Asian Development Bank (ADB), and Pakistan Institute of Management (PIM), but the specifics of when and where they obtained these certifications are not provided.