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Antonio Carballido is a seasoned digital sales leader with extensive experience at Santander, where responsibilities have included leading the Digital Sales Hub for Europe and serving as the Global Head of Digital Sales & Optimisation. With a focus on creating efficient regional capabilities, Antonio has driven the acceleration of digital customer acquisition and sales conversion through a global center of excellence. Previous roles at Santander included overseeing digital transformation plans and establishing agile methodologies. Prior experience encompasses positions in project management and digital strategy at companies such as Vector Software Factory and Vocento. Antonio's educational background includes advanced studies in Innovation and Leadership from the Massachusetts Institute of Technology, as well as degrees in Big Data and Digital Transformation from The Valley Business & Tech School.