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Matt Ireland began their career in 1999 as an Advertising Consultant at YP/YP Marketing Solutions. In 2010, they moved to Front Flip, LLC as the Director of National Accounts, where they achieved 600% growth in top-line revenue sales from 2012-2013, and over 1,000,000 Front Flip users in the first 26 months. In 2014, they joined FireMon as the Director of Strategic Channels, where they achieved 123% growth in Q1 2013 vs. Q1 2014, and over 100% growth quarter-over-quarter in sales by channel partners. In 2017, they joined BackBox as the Vice President - World Wide Channels, and later assumed the role of Director - North American Channels.

Matt Ireland attended Shawnee Mission Northwest High School from 1989 to 1992, where they earned their High School Diploma. Matt then attended Johnson County Community College from 1992 to 1995, where they earned an Associate's degree in Core Fundamental Classes. Finally, they attended The University of Kansas from 1995 to 1997, where they earned a Bachelor's degree in Business and Advertising.