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Anisa Ghuloom serves as the Global Director of PR & Influence at Bacardi, a role held since July 2021. Prior to Bacardi, Anisa worked as the Senior Associate Director at M&C Saatchi Talk from December 2020 to July 2021, and as an Associate Director at DEVRIES GLOBAL between August 2019 and August 2020. Anisa’s extensive experience at InterContinental Hotels Group (IHG®) spanned from March 2013 to March 2019, where responsibilities included leading global communications for luxury and upscale brands and managing internal communications for a global audience. Anisa began the professional journey as an Account Manager at Four Communications and gained early experience through internships and freelance writing. Anisa holds a Bachelor of Arts in History from the University of Bristol, completed in 2010.