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Rich Brothers has extensive experience in brand management, marketing, and sponsorship activation, currently serving as Senior Manager of Brand & Strategic Initiatives at the Boston Athletic Association since December 2016. Rich has held various roles, including Activation & Brand Manager and Marketing & Sponsorship Activation Manager in a full-time consulting capacity focused on business development. As Principal Consultant at RGB MKTG Consulting since January 2016, Rich also has a notable background in marketing with Clif Bar & Company as Northeast Marketing Manager and previously served in marketing roles at REI, Nike, and the Boston Celtics. Rich holds a Bachelor of Science in Sport Management from the University of Massachusetts at Amherst, with educational foundations laid at Natick High School.