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Jason Dawes has a diverse and extensive work experience in the media and communications industry. Jason is currently the Head of Media, Europe at adidas, where they started in 2022. Prior to this, they worked as a Brand Strategy Director at Promont Partners starting in 2020. In the same year, they also held the role of Communications Consultant at Older Consulting. From 2020 to 2022, they were the Regional Lead at MMGY Global. Before that, they served as the Planning Director at MMGY Hills Balfour Middle East from 2016 to 2020. Jason was the Managing Partner at BWM+ from 2011 to 2016. Prior to that, they held the same position at Naked Communications BV from 2003 to 2011. Jason Dawes has also worked at adidas Group as the Global Head of Media from 1998 to 2003. Additionally, they held significant roles at ZenithOptimedia Group I The ROI Agency as the Worldwide Group Director from 1996 to 1998 and at McCann Worldgroup as an International Media Manager from 1994 to 1996.

Jason Dawes attended Bancrofts School from 1977 to 1984.