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Pekka Jaara has a strong background in sales and management, with experience in various companies such as Azets, Solteq Plc, and Ambientia. Pekka also served as the Chief Executive Officer at Peraco Oy, specializing in wine importing. Additionally, Pekka worked as a Senior Consultant at Traconholding OY, focusing on due diligence for acquisition and market analysis. Pekka holds an MBA in Business Administration and Management from the University of Wales Trinity Saint David.