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Brianna Boyer is a seasoned professional in market research and strategy, currently serving as the Senior Director of Solution Strategy at aytm, a company specializing in agile market research that accelerates the transition from questions to insights. With a robust background in various roles including Director of Enablement, Director of Research – Data and Analytics, Research Manager, and Research Analyst at Troubadour Research and Consulting, Brianna has cultivated expertise in quantitative market research methodologies such as conjoint analysis, MaxDiff, and segmentation studies. Brianna's experience encompasses collaboration with major brands across diverse industries including CPG, Technology, Financial Services, and Automotive, as well as engagement with startups and agencies.