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Yufen Demi Lin serves as the Vice President of Global Business Development & Strategic Marketing at Axalta since 2021, focusing on customer experience and digital strategies in the industrial coatings market. Prior experience includes leadership roles at PPG Industries as Global Director of Market Development and Strategy, and Eastman Chemical Company as Global Marketing Leader, where Yufen drove business strategies and managed P&L. Additional roles at WR Grace involved developing product portfolio strategies, while earlier career stages included a District Sales Manager position at Expeditors International and a Manufacturing Leadership Rotation at Shanghai Chlor-alkali Chemical. Yufen holds an MBA from Duke University with a concentration in Marketing & Strategy, and a Bachelor of Engineering from Tongji University. Certifications include being a SAFe 5 Agile Product Manager.