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Salma Charif Khalifi is an experienced brand manager with a robust background in marketing and product development. Currently serving as Brand Manager for As I Am at Avlon since March 2022, Salma oversees new product development, including packaging, ingredient sourcing, and product listings on e-commerce platforms. Prior to this role, Salma worked as a Social Media & Sales Consultant at AVX Digital, focusing on content creation and SEO strategies, and acted as brand manager for Argan Oil of Morocco. Salma's experience also includes a tenure as Senior Group Brand Manager for prestigious brands such as Givenchy and Hermès at OLKA, where strategic marketing and brand growth were key responsibilities. Early career roles included trade marketing and customer service positions at Unilever, Nestle S.A., and Maersk Line, emphasizing trade activation and customer relationship management. Educational qualifications include a Master's degree in Business Administration and Management from Groupe ISCAE and additional studies in Marketing.