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Rebecca DeHaven is an experienced marketing professional with a strong background in brand management and category strategy. Currently serving as a Senior Brand Manager at Procter & Gamble for First Aid Beauty since April 2024, Rebecca previously held the position of Brand Manager for Heyday, where innovation and go-to-market strategies for ZitSticka were championed. Prior to that, Rebecca was a Category Manager at Wayfair Professional, successfully leading commercial seating strategies, and served in various roles within Wayfair, including Senior Category Associate and Campaign Manager. Earlier experience includes a summer associate position at Wells Fargo focusing on financial crimes risk management and an internship at Weiss & Associates CPAs. Rebecca holds a Bachelor of Arts in Political Science and Government from Bucknell University, where involvement in fundraising efforts as a Student Development Officer further honed skills in communication and donor relations.