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Pierre Lofficial is a seasoned data scientist and project manager at AVISIA since April 2012, overseeing junior consultants and conducting data science projects across various sectors. Expertise includes data analysis and segmentation in banking, BtoB services, and audiovisual industries, with a strong focus on customer knowledge and strategic optimization. Notable work involves the development of multichannel client profiles, KPI management, and implementation of machine learning for marketing targeting. Prior experience includes internships in telecom and statistical analysis for the Groupement des Mousquetaires and Le BIPE, reinforcing a robust foundation in quantitative marketing and data management, supported by a degree from ENSAI in Marketing Quantitatif and Gestion de la Relation Client. Proficiency in software such as SAS and TERADATA enhances analytical capabilities.