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Shannon Roddy has a diverse work experience spanning several years. In 2012, they founded South Pasadena Web Design and served as the owner until 2016. From 2015 to 2022, Shannon was the founder and Amazon Expert at Marketplace Seller Courses, where they provided consultations and resources to entrepreneurs looking to optimize and launch their brands on Amazon. In 2022, they joined Avenue7Media as a Business Development professional.

Shannon Roddy obtained a Bachelor of Science (BS) degree in English Communications from Fort Lewis College, which they attended from 1999 to 2003. In addition, they obtained a certification in HubSpot Sales Software from HubSpot Academy in May 2022.