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Reetu Gupta is a Digital Marketing Manager at Avaamo since November 2020, previously serving as a Campaign Manager at Altisource from June 2013 to December 2019 and at First Advantage from September 2012 to May 2013. With expertise in developing and executing comprehensive digital marketing strategies, Reetu has successfully managed campaigns across various channels, leveraging automation tools like Marketo and Hubspot. Key achievements include optimizing digital marketing initiatives for multiple lines of business, conceptualizing email marketing campaigns, and implementing A/B testing to enhance performance. Reetu began a career at IBM as a Digital Marketing Analyst, focusing on the design and optimization of the GTS Worldwide Sales Portal. Reetu holds an MBA in Management Information Systems from Manipal Academy of Higher Education and a Bachelor of Arts in English Language and Literature from Bundelkhand University.