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Samu Häkkinen has work experience in digital marketing, specializing in roles such as Digital Marketing Manager and Digital Marketing Specialist. Samu worked at Secapp as a Digital Marketing Manager from February 2023. Prior to that, they worked at Abloy Oy as a Digital Marketing Specialist from January 2021 to February 2023. Samu also worked at Sensire Ltd., starting as a Marketing Trainee from November 2017 to May 2018, and later transitioning into the role of Content Specialist from May 2018 to December 2020.

Samu Häkkinen completed their Master of Arts (MA) degree in English Language and Culture from the University of Eastern Finland, where they studied from 2008 to 2015. In addition, they obtained a Food Hygiene and Safety Level 2 certification from Training Express in October 2020. Samu also holds an EFSET 79 Proficient (CEFR C2) certification from EF Education First, although the specific month and year of attainment are not provided.