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Brendan Mullen is a seasoned professional with extensive experience in digital transformation, marketing strategies, and stakeholder engagement. Currently serving as Vice President of Digital and UX at the Automotive Industries Association of Canada, Brendan leads initiatives for a $32 billion industry, focusing on equipping members for success in a competitive market. As Principal Consultant at Rise Up Strategies, Brendan offers data-driven solutions to executives in various sectors. Previous roles include Chief Services Officer at The Canadian Resident Matching Service and Director of Product Marketing at United Way/Centraide Ottawa, where Brendan managed multi-channel marketing strategies and significant fundraising campaigns. Brendan’s career began as a Communications Officer at Agriculture and Agri-Food Canada and includes diverse experiences in event coordination and marketing. Brendan holds a BA in Communications from the University of Ottawa and a BA in Film Studies from Carleton University.