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Madhurima Kashyap currently serves as Deputy Manager of Global Brand & Digital Strategy at Royal Enfield, focusing on conversion rate optimization for customer-facing digital products, go-to-market planning and execution, and UI/UX enhancements to improve customer experience. Prior to this role, Madhurima undertook two stints as a Management Trainee in Global Brands and Marketing, where responsibilities included conducting EV market analyses and revamping app UI/UX. Past experiences include coordination with SpeakUp! at XIMB and internships at Tata Steel and Study Monks. Madhurima holds an MBA from Xavier Institute of Management and a B.Sc. in Geography from Jamia Millia Islamia.