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François Michel is the Senior Vice President of Sales for the AutoForm Group. He holds a master’s degree in Mechanical Engineering from UTBM, France. François started his career at Bertrandt AG, a German engineering services provider, where he developed his strong customer focus. He then joined the Swedish bearing market leader SKF, to head the business development team for the Powertrain & Steering division. In this role, his capability to work across cultures was key. François entered the CAE simulation industry in 2008 by taking a position at Romax Technology Ltd. He was responsible for developing sales for this global market leader in transmission and driveline analysis. In 2020, he joined the AutoForm Group. In his position, François Michel is responsible for the transformation and development of AutoForm’s global sales operations.