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Michael Jarestad currently serves as Interim CTO at Autocirc, focusing on digital initiatives and technical foundations for growth since April 2023, and also acts as Principal Advisor for Digital Commerce at Columbus. With extensive experience in eCommerce technology, Jarestad has held pivotal roles such as OMNI-Commerce Tech Manager at Gina Tricot AB, where efforts were directed towards enhancing OMNI-commerce experiences, and Chief Digital Officer, overseeing digital transformation efforts. Prior experience includes serving as Chief Technology Officer at ELLOS GROUP, where responsibilities included evolving the eCommerce technical stack, and multiple positions at Nelly.com, culminating as CTO, contributing to the foundational development of their eCommerce platform. Early career roles involved web development and graphic design at firms like Grafisk Produktion AB and ComitNet AB.