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Roderick Jefferson is a CEO and Fractional GTM Transformation Leader at Roderick Jefferson & Associates, with extensive experience in sales enablement and strategic leadership. As a Founding Member of the Sales Enablement Society, Roderick has played a pivotal role in shaping industry standards. Additional advisory roles include membership on the Advisory Board of Autobound and Selleration, Inc. Roderick has also served as VP of GTM Enablement at Siteimprove, showcasing a strong commitment to enhancing go-to-market strategies and fostering sales effectiveness.