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Woody Reid is an experienced professional in hospitality and member experience management, currently serving as Senior Manager at AFL - Australian Football League since April 2021. In this role, Woody leads a team of over 55 staff, overseeing a $110 million portfolio that encompasses strategy and delivery for premium memberships and products at AFL & Marvel Stadium. Prior to this position, Woody held various roles including Manager of Premium & Hospitality Sales at Essendon Football Club and General Manager at Media Merchants. Woody's experience also includes significant positions at FOX SPORTS Australia, Network Ten, and ANZ. Woody holds a Bachelor of Commerce from Deakin University and graduated from Scotch College Melbourne.