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Wei Sun is an accomplished academic researcher at the University of South Australia since January 2018, focused on re-developing strategic travel demand models using IoT datasets. Wei serves as the course coordinator for "Machine Learning for Business Professionals" and has contributed as a PhD candidate and tutor. Additionally, Wei has experience as a data analyst at the Australian Energy Regulator and previously worked at RoZetta as an industrial PhD researcher in the Energy Research Centre. Wei's professional background includes roles as a bond trader at CQRC Bank and a project manager at China Development Bank, along with experience as a research assistant at The Australian National University. Wei holds a PhD in Finance from the University of South Australia, a Master's degree in Finance from The Australian National University, and dual bachelor's degrees in Business Administration and Electrical Engineering from the University of Electronic Science and Technology of China.