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Jim Lyons has been working in the beverage industry since 1999. Jim began their career with Standard Beverage Corporation as a Sales representative. In 2004, they joined Boulevard Brewing Company as a Regional Sales Manager. In 2018, they moved to Austin Eastciders as a Sr. District Manager.

Jim Lyons attended The University of Kansas from 1985 to 1990 and obtained a Bachelor of Science in Business Administration.