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Steve Sinicropi is a seasoned media executive with extensive experience in radio management and marketing. Currently serving as Partner at RSJ Premium Spirits since March 2024, Sinicropi is poised to launch the company's first brands. As Senior VP and Market Manager at Audacy, Inc. since May 2013, Sinicropi has contributed to the organization's leadership in audience and revenue within the Greenville-Spartanburg area. Previous roles include VP/GM positions at Cox Media Group Greenville and CBS Radio, where Sinicropi achieved record ratings and successfully rebranded stations to enhance profitability. Additionally, Sinicropi held the title of President at Cybertoons, focusing on innovative e-commerce and digital solutions, and transformed All Pro Broadcasting into a high-performing FM station. Sinicropi holds a Bachelor of Business Administration in Labor Relations from the University of Iowa Tippie College of Business and has attended Furman University.