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Kendall Mercado

Media Industry Lead at Atrium Insights

Kendall (Holler) Mercado has a diverse work experience spanning several industries. Kendall is currently working at Atrium as the Media Industry Lead, a role they started in January 2023. Prior to that, they worked at Atrium as the CRM Analytics Lead from May 2021 to December 2022.

Before joining Atrium, Kendall was employed at Hulu from 2018 to 2021. Kendall served as a Salesforce Business Analyst from March 2020 to May 2021 and as a Salesforce Specialist from August 2018 to March 2020.

From 2014 to 2018, Kendall worked at T Media Sales. Kendall held the role of Sales Support Manager from October 2015 to August 2018, where they co-led Salesforce development, created custom reports and data analyses, and managed a team of sales assistants. Prior to that, they were a Junior Account Executive from January 2015 to October 2015 and a Sales Assistant from June 2014 to January 2015.

Kendall also has experience in the education sector, having worked at California State University, Northridge from 2013 to 2014. Kendall was a Writing Fellow, guest lecturing classes, grading APA papers, and tutoring undergraduates. Kendall also served as a Graduate Teaching Assistant during the same period.

Kendall'scareer began at Macy's in 2008, where they worked as a Sales Associate until January 2014. Before that, they were an Office Associate at Herberger's from 2006 to 2008, assisting customers with various concerns and managing cash transactions.

Kendall (Holler) Mercado holds a Master of Arts (M.A.) degree in Experimental Psychology from California State University, Northridge, which was obtained from 2012 to 2014. Prior to that, Kendall earned a Bachelor of Science (BS) degree in Psychology from Colorado State University from 2008 to 2012. In addition to their formal education, Kendall also holds certifications from Salesforce as a Salesforce Certified Tableau CRM and Einstein Discovery Consultant in 2021, and as a Salesforce Certified Administrator (SCA) in 2019.

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