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Lizelle Van Tonder is an experienced marketing professional specializing in global growth marketing and demand generation for e-commerce and SaaS solutions. Currently serving as Global Growth Marketing Manager at Sana Commerce, Lizelle leads multi-channel marketing programs to enhance lead generation and sales pipeline creation. Previous roles include Digital Marketing & Brand Strategist at Finsbury Glover Hering, where Lizelle developed integrated digital strategies, and Marketing Manager at Terrapinn, focusing on 360° marketing strategies for B2B events. Lizelle also has entrepreneurial experience as the founder of White Fox Digital, providing digital marketing support for SMEs, and has held various roles in public relations and digital marketing earlier in the career. Lizelle holds an Honours degree in Communication Management and a Bachelor's degree from the University of Pretoria, along with a certificate in Web Design and Development.