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Reinard Du Plessis is an accomplished marketing professional with extensive experience in various roles across leading organizations. Currently serving as Chief Marketing Officer at ATKV since 2012, Reinard focuses on promoting Afrikaans culture through numerous cultural projects. As the founder of Hyperloop, a consultancy specializing in generative AI services, Reinard aids businesses in leveraging AI for growth and competitive advantage. Previous positions at Media24 include Publisher and National Sales and Marketing Manager, where Reinard led successful marketing initiatives for prominent agricultural magazines and community newspapers. Reinard holds a Postgraduate Degree in Marketing Management from the University of South Africa and has completed various certifications in digital marketing and AI.