Marina Caïazzo

Global Tennis Sport Marketing Manager at ASICS

Marina Caïazzo is an accomplished sport marketing professional with extensive experience in the industry. As the founder of Sama Sports since October 2021, Marina leads a premium boutique sport marketing agency. Prior to this, Marina has been with ASICS Corporation since April 2011, serving in roles such as Global Tennis Sport Marketing Manager, focusing on enhancing ASICS' market presence in tennis through strategic initiatives and asset recruitment, and Global Sport Marketing Manager for Core Performance Sports, overseeing marketing efforts across multiple sports categories. Marina holds a Master’s degree in International Sport Marketing from ESSEC Business School and a Brevet d'Etat d'Educateur Sportif from CREPS Aix en Provence, with additional training from the Nick Bollettieri/IMG Tennis Academy.

Links

Previous companies

ASICS logo