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Fabio Ruffet is an accomplished marketing and brand strategist with extensive experience leading high-profile projects across various sectors. Currently serving as Vice President of Brands and Content for Mars, Fabio drives innovative brand platforms and digital-first ideas for the Mars Snacking EU portfolio. Previously, Fabio held key positions at Bacardi, including Global Brand Director for BACARDÍ Rums, where leadership contributed to the brand's status as the #1 rum worldwide. Earlier experience includes significant roles at Ogilvy, Havas Worldwide, and Bristol-Myers Squibb, marked by successful campaigns and award-winning work. Fabio holds a Master of Arts in Photojournalism and Documentary Photography from the University of the Arts London and an Advanced Leadership Programme degree from the University of Miami Herbert Business School.