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Adam Kovrlija is an experienced Senior Product Manager at Asda, specializing in customer transformation and leading the launch of the Customer Insight Platform. With a background as a Category Manager at Asda and extensive experience at IRI as a Senior Insight Manager, Adam has a strong analytical focus on driving commercial and consumer benefits. Previous roles include significant contributions to Asda in various capacities, such as Commercial Strategy Manager and JDA Project Manager, where Adam developed data-driven decisions and engaged in multinational collaborations with Wal-Mart. Adam's career began in retail management, providing a comprehensive understanding of the industry.