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James Lumb is an accomplished professional with extensive experience in go-to-market strategies, product development, and leadership. Currently serving as a GTM Advisor at AscendX since April 2024, Lumb previously held several key positions at Bringg from February 2022 to February 2024, including SVP of Go To Market, GM of DeliveryHub, and VP of Product Ecosystem & Strategy. Prior to Bringg, Lumb founded and led Zenkraft, which specialized in shipping, tracking, and returns applications for over 700 companies on the Salesforce.com platform, from its inception in 2011 until its acquisition by Bringg in February 2022.