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Daniel Gonzalez is an accomplished entrepreneur and business leader with extensive experience in information technology and business development. As the Founder and President of Ascend since December 2017, Daniel focuses on growth strategy and client relationships. Daniel is also a Co-Founder of Mexico's Finest, promoting Mexican art and high-end products. Previously, Daniel served as Vice President of Business Development for HITSS USA, driving new business and client relations in the USA and Multinational markets. Daniel's career includes founding and managing both Sinapsis Technologies and Grupo Systema, with a strong foundation in computer science and an MBA from Tecnológico de Monterrey. Notable achievements include integrating and expanding service offerings across various companies and establishing a significant presence in international markets.