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Heiko Spaarmann is an experienced professional in the music business and sales management, currently serving as Director of Physical Sales (B2B) at Believe since July 2021 and as a Business Angel at ArtistConnect since April 2023. Spaarmann has held various academic positions, including Senior Lecturer at Hochschule Osnabrück from May 2015 to February 2024 and Lecturer at SAE Institute from November 2022 to February 2024, focusing on music distribution, marketing, and digital business models. Prior roles include Head of Sales at GoodToGo GmbH, where responsibilities included overseeing sales and services for multiple music distribution companies, and Head of Sales & VMI at Rough Trade Distribution GmbH. Earlier experience includes positions in IT consulting and management at arvato logistics services and SONY BMG MUSIC. Spaarmann holds a Diplom Kaufmann from Universität Osnabrück and a Master of Science from Växjö University.