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Lisanne Krouwels has extensive experience in the music industry, currently serving as an Artist Brand Manager at Armada Music since January 2017, where responsibilities have included brand marketing and international PR and promotion. Previous roles at Armada Music encompassed brand marketing and radio promotion. Prior to this, Krouwels worked as an Office Manager for A Million Faces and as an education and research assistant at Leiden University, where contributions included crowdfunding initiatives. Additional experience includes teaching presentation techniques as a Moot Court videotrainer at Leiden University and serving in various roles in hospitality. Krouwels holds a Bachelor of Laws from Leiden University and completed a propedeuse at Hogeschool Leiden.