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Mike R. has extensive experience in digital strategy and marketing, currently serving as the Director of Digital Strategy & Marketing at Nuclear Blast Records since October 2003. Responsibilities include overseeing digital marketing for over 290 releases and various tours featuring prominent artists such as Rob Zombie, Slayer, and Meshuggah. Previous roles at Nuclear Blast included Digital Strategy & Marketing, where Mike R. managed social media for the label and its artist roster, and as the inaugural Digital & Grassroots Marketing/Label Assistant, helping to establish the new media department. Prior experience at Century Media Records involved assisting the publicity department with operational tasks and managing promotional materials for media partners.