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Deepa Bijjula has a strong background in data analytics and web analytics. Deepa started their career in 2005 as a Strategic Testing Intern at Staples Inc, where they developed focus group questions and conducted competitive research. Deepa then worked as a Marketing Program Manager at EMC, where they developed product brochures, coordinated promotional events, and managed sales events. Deepa later joined The Nielsen Company as a Research & Analytics Manager, gaining experience in market research and analytics. In 2010, they joined L'Oreal as a Manager of Web Analytics, where they drove the analytics roadmap, created monthly dashboards, and provided strategic analysis for senior executives. Currently, Deepa is working at Arizent as a Director of Data & Analytics, leading data analytics and strategy initiatives.

Deepa Bijjula pursued their education in a chronological manner. From 2004 to 2006, they earned a Bachelor of Business Administration (BBA) degree with a focus on Marketing and Information Technology from the University of Massachusetts Amherst. Later, from 2021 to 2023, they enrolled at Indiana University - Kelley School of Business to pursue a Master of Business Administration (MBA) degree. The field of study for their MBA program is unspecified.