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Jeniffer Rojas Cayo is an accomplished professional with extensive experience in revenue growth management, pricing, and commercial operations. Currently serving as the Head of Revenue Growth Management at Arca Continental Lindley since February 2022, Jeniffer previously held the position of Head of Pricing & Planning at Auna and worked at Cencosud S.A. as Jefe de Pricing & Promotions. Jeniffer's career also includes significant roles at Sodimac Perú, advancing from Analista de Precios to Jefe de Operaciones Comerciales - Precios. Educational qualifications include a specialization in Commercial Management and Sales from Universidad del Pacífico, a course on Sales and Marketing Management Indicators from CENTRUM PUCP, and a bachelor's degree in Business Administration from Universidad San Ignacio de Loyola.